In a world where social media often distorts beauty and self-worth, Dove invites real women to take part in a heartfelt social experiment. Pairs of loved ones—sisters, best friends, mothers and daughters—sit down for an intimate conversation about their experiences with social media.

As they scroll through each other’s feeds in real time, they react with genuine admiration, pointing out the beauty, strength, and uniqueness they see in each other—qualities that often go unnoticed in their own reflections. Through laughter, tears, and candid moments of self-realization, they confront the silent comparison game that has stolen their joy for too long.

The commercial culminates in a powerful pledge: to uplift, celebrate, and remind each other that beauty is not defined by filters or algorithms, but by the joy we bring to ourselves and those we love.

"Comparison takes. Joy gives."